In today’s narrative, we delve into the story of Indigifts at Shark Tank, a thriving family celebrating every occasion with zest and uniqueness. Amidst the hustle of gifting, Indi, the protagonist, finds herself burdened with the challenge of finding the perfect gift beyond the conventional cakes and flowers. Enter Nitin Jain and Divya Jain, narrators of Indi’s story and makers of Indigifts, hailing from Jaipur, Rajasthan.
Indigifts, a brand under the umbrella of New Age India, stands as a beacon of gifting traditions intertwined with values and culture. More than just a gifting company, they serves as a conduit for expressing emotions, be it the joy in a mother’s kitchen or the affection in a sister’s rakhi.
The Visionary Founders
IndiGifts: Nit, Indi, and Vya’s names collided to create a hilarious gifting legacy! 
The husband-and-wife duo behind this business, Nitin and Divya, share a passion for creating unique and meaningful gifts. Nitin, the creative mind behind the products, brings his artistic eye and attention to detail to each design. Divya Jain, the business strategist, ensures that Indigifts operates efficiently and effectively. Together, they form an exceptional team.
The Evolution of Indigifts
Since its inception in 2017 in Jaipur, Indigifts has traversed across the nation, bringing smiles to over 20 million faces. Initially partnering with leading marketplaces, Indigifts has now expanded its reach to its own website. Transforming into an omni-channel gifting company, They are on a mission to spread India’s flair and culture to every household.
Innovations in Gifting
IndiGifts prides itself on designing products that resonate with emotions, whether it’s a romantic gesture or a heartfelt token. With a focus on craftsmanship and storytelling, each product embodies a unique narrative, fostering deeper connections between the giver and the recipient.
IndiGifts prides itself on its wide range of innovative products, including:
- Patni Chalisa: Patni Chalisa” is a unique gift hamper for wives, featuring a “Biwi ka Instruction” To-Do List Board, wooden photo stand, love scroll, photo frames, and couple keychain. It’s designed to delight and strengthen the bond between couples, especially for wives needing a pick-me-up. Known as the “Bond of Love” Gift Hamper, it’s sure to bring joy and happiness.
- Seed Rakhi: A sustainable twist on the traditional Rakhi, where the thread grows into a plant after being planted. They have made 300+ Women self reliant on Seed Rakhi project.
- Customized Cushions: Personalized cushions featuring heartfelt messages and designs.
Growth and Expansion
With over 20 lakh satisfied customers and a strong presence on leading marketplaces and their website, Indigifts aims to achieve an annual turnover of 10 crores this financial year. Their commitment to innovation and customer satisfaction drives their continued growth and success.
Research and Analytics
Dedicated to Research and Development, They have separate teams exploring different facets of the gift industry. Their analytics team conducts research on emotions, occasions, and consumer behaviour to provide trend forecasts, guiding design team’s efforts.
Business Model Evolution
Indigifts have revamped their business model, introducing a “Ready to Buy” category for products readily available on marketplaces, complemented by a “curated and customized approach”. This shift allows them to invest more in “curation and customization”, fostering collaborations with other brands.
Sustainability and Scalability
Acknowledging the need for scalability and sustainability, Indigifts has invested in infrastructure, including a 14,000 square feet office in Jaipur. By harnessing economies of scale and nurturing a culture of creativity, Indigifts aims to maintain profitability while expanding its offerings and market presence.
Investment and the Future
To fuel their ambitious plans for growth, Indigifts is seeking an investment of ₹50 lakhs in exchange for 2% equity at a valuation of ₹25 crores. This investment will enable them to enhance their production capabilities, expand their online presence, and introduce more exceptional gifts to the market.
The Sharks' Verdict
Impressed by Indigifts’ unique approach and innovative products, Sharks Vineeta and Ritesh have offered ₹50 lakhs each in equity for 4% ownership, valuing the company at ₹12.5 crores. Their support will help Indigifts reach new heights and continue making a positive impact in the gifting industry.
Spreading Joy, One Gift at a Time
Indigifts is more than just a gifting company – it’s a symbol of love, culture, and tradition. As they continue their journey, Nitin and Divya remain committed to spreading joy and creating unforgettable memories through their unique gifting experiences. With their passion and dedication, Indigifts is set to revolutionize the gifting landscape in India, one smile at a time.
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